Specializing in hand drawn branding for small businesses

River Roots Studio
Lucy Fritzinger River Roots Studio Design
Lucy Fritzinger Designer and Artist

Authentic
design for
small businesses

Your brand should reflect the quality and value of your business. As the designer behind River Roots Studio, my mission is to work with you to design a brand that showcases your business mission and message. My authentic designs are meaningful, backed with thoughtful decisions.

Brand design is meant to visually showcase the personality of your business and set you apart from the competition. We’ll collaboratively design an authentic brand that proudly represents your business.

Let your branding set you apart

Wyoming ranch logo and branding
Swiss Chalet hotel logo and branding
Honey food packaging
Indian Chai tea logo and brand
Foodie and Wine Tours logo wine and cuisine events
Starlight Real Estate logo and postcard design
Carpenter Events Logo christian nonprofit

Kind Client Words

Detail-oriented and deadline-minded, Lucy approaches each project with an artist’s eye, breathing beauty into the brand with skill and joy. 

-Julie Laugherbaugh

VP of Marketing, CFPBMC

More than just graphic design and more than just a painting on a wall…one-hundred percent of The Studio Shop proceeds go toward funding art based mission work in Olancho, Honduras.

The Studio Shop

Ready to start on your brand journey? Have a question about a design package or project? Contact me, I’d love to hear from you!

Let’s get started

Color technique… When painting, I don’t use black in my color palette…instead, I mix ultramarine blue and burnt umber to create a deep brown that I use in place of black! This gives color to even the darkest parts of my painting 
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