Norton Museum of art

Logo Concept

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When designing a logo for Norton Museum of Art in West Palm Beach, Florida, I had to think bigger than fine art. The museum contains and showcases all mediums of work from painting, ceramics, dance, performance, digital art, etc. Instead of playing off of one type of art or one specific art piece, I turned to the building itself.

The logo reflects the iconic architecture of the Norton Museum designed by Pritzker Prize-winning architect Lord Norman Foster of the architectural firm Foster + Partners. The horizontal nature of the building is a memorable and recognizable feature of the Norton that I wanted to tie the logo into.

With multiple exhibits coming and going throughout each season, the logo could frame each artist’s work for a unique marketing spin.